SEO COURSE IN JAIPUR

 SEO (Search engine optimization)


SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration , content relevance and link popularity so its pages can become easily findable , more relevant and popular towards user search quegries, and as a consequence, search engines rank them better.


  1. On- Page SEO (On - site SEO ):


On-site SEO refers to the practice of optimizing elements on a website, such as the content and HTML code , to improve its rankings in search engine results pages and attract more relevant traffic to the websites. This is different from off -site SEO which involves optimizing external factors like backlinks and social media signals.



  1. Off- page SEO (Off- site SEO):


Off-page SEO also called off- site SEO, is the practice of improving a website’s search engine ranking by optimizing factors outside of the website itself. This can be done by building high- quality backlinks , promoting the website on social media, and other of online marketing.


Key word research 


  • Identify relevant keywords that users are searching for and incorporating those keyword strategically into website content to improve search engine visibility and relevance.


Local SEO:  Optimizes a business’s web presence to improveits visibility in local search results.


Technical SEO :  Improves a website’s technical aspects to enhance its search visibility.


Benefits of SEO Helps more people discover a business online ,Expands a business’s reach and increases revenue.


SEO tools 


  • Software that can help improve aspects of an SEO campaign

  • Can perform tasks such as search query analytics, reporting automation ,and website performance analysis


SEO Strategy

  • Create a list of keywords 

  • Analyze Google’s first page

  • Identify competitors

  • Optimize for on-page SEO

  • Optimize for search intent

  • Focus on content design


How SEO can help your business


Increase traffic : Drive more high -quality traffic to your website


Improve conversions: Make users more likely to take action on your site

Increase brand awareness: Get seen by people who are interested in what you offer 

Improve ROI: Increase the return on investment of your digital marketing

Outrank competitors: Get ahead of your competitors in search results 

Improve local marketing : Attract more local customers

Improve user experience: Make your site easier to navigate and more engaging


Who uses SEO the most? 


Industries that heavily utilize SEO include healthcare providers ,restaurants, bars, entertainment venues, real estate, legal services, professional services, salons and spas, pet care businesses , contractors and home repair companies , and ecommerce businesses.


SEO Examples?

The most common example of on -page SEO is Optimizing a piece of content to a specific keyword.

SEO COURSE IN JAIPUR


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